{"id":105753,"date":"2021-10-12T23:59:30","date_gmt":"2021-10-13T06:59:30","guid":{"rendered":"https:\/\/www.globaltrademag.com\/?p=105753"},"modified":"2021-10-12T18:59:56","modified_gmt":"2021-10-13T01:59:56","slug":"technology-leads-to-meet-modern-challenges-part-iii","status":"publish","type":"post","link":"https:\/\/www.globaltrademag.com\/technology-leads-to-meet-modern-challenges-part-iii\/","title":{"rendered":"TECHNOLOGY LEADS TO MEET MODERN CHALLENGES: PART III"},"content":{"rendered":"<p>For part three of our tech-focused feature<strong>,\u00a0<\/strong><i>Global Trade<\/i>\u00a0identified industry players who confronted challenges with the help of technological partners. Our case studies are arranged by the categories\u00a0<i>Global Trade<\/i> covers on the regular, including ocean carriers, ports, trucking, and warehousing. Read part one\u00a0<a href=\"https:\/\/www.globaltrademag.com\/leave-it-to-technology-to-meet-modern-challenges-part-i\/\">here<\/a> and part two <a href=\"https:\/\/www.globaltrademag.com\/technology-leads-to-meet-modern-challenges-part-ii\/\">here<\/a>.<\/p>\n<div style='display:inline;float:left;margin:0 20px 20px 0'><!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc508195 = window.plc508195 || 0;\n            document.write('<' + 'div id=\"placement_508195_' + plc508195+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(168070,508195, [300,250], 'placement_508195_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc508195++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        <\/div>\n<h3>OCEAN CARRIERS<\/h3>\n<p><span style=\"font-weight: 400;\">Company: <a href=\"https:\/\/www.aclcargo.com\/\">Atlantic Container Lines of Westfield, New Jersey<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge: Enhancing operations and market share for refrigerated shipments<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problem Solver: Carrier Transicold of Palm Beach Gardens, Florida<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solution: <\/span><span style=\"font-weight: 400;\">PrimeLINE\u00a0refrigeration units<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an attempt to gain new operational advantages and efficiencies for its refrigerated shipping operations, Atlantic Container Line (ACL) began acquiring 150 new containers equipped with Carrier Transicold PrimeLINE\u00a0refrigeration units in May. The cube-shaped, 40-foot-high containers, which help preserve and protect food, medicine and vaccine supplies, have been put into service on trade routes between the U.S. and western Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWith its energy-efficient performance, the PrimeLINE refrigeration unit is a perfect complement for our fleet, which includes some of the world\u2019s largest, most fuel-efficient and environmentally responsible roll-on\/roll-off containerships,\u201d says Maurizio Di Paolo, Corporate Liner Equipment Department manager, with the Naples, Italy-based Grimaldi Group that includes ACL in its portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrier\u2019s Lynx Fleet digital platform monitors the cold-chain containers, although Di Paolo says that \u201cis only the beginning\u201d when it comes to providing benefits to the shipping line.\u00a0\u201cWe are especially looking forward to the advantages that come with refrigeration unit health analytics and the subsequent efficiencies for our maintenance and repair operations,\u201d he said at the containers\u2019 roll out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lynx Fleet includes integrated telematics and a cloud-based architecture to ensure information is always up to date; a data management platform that provides enhanced visibility on the health and status of a fleet\u2019s refrigerated containers, reducing operational costs and maintenance &amp; repair expenses related to conducting new off-line pre-trip inspections; as well as platform accessibility from anywhere via smartphone, tablet or computer, through an interactive user-friendly, digital dashboard. The ACL units will also utilize Carrier\u2019s Micro-Link\u00a05 controller, the first and only one in the industry with wireless communication capability, providing greater memory, processing power and connectivity compared to standard controllers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are pleased to support ACL\u2019s modern fleet with our latest container refrigeration technology, which is designed to improve fleet efficiencies and help control operating costs,\u201d says Kay Henze, Carrier\u2019s account manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The deal with ACL was sealed a month after Carrier announced that SeaCube Containers LLC of Woodcliff Lake, New Jersey, became the first intermodal equipment leasing company to incorporate Lynx\u00a0Fleet into its fleet, with an initial deployment of 2,000 PrimeLINE\u00a0units.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis is an exciting step forward for SeaCube as we move toward realizing our vision of telematics as a standard within our reefer fleet,\u201d SeaCube CEO Bob Sappio mentioned at the time. \u201cWe are confident that the Lynx Fleet offerings will help drive improvements in our own operating metrics and resonate with our customers to help them achieve optimal reefer performance and act on data-driven insights.\u201d\u00a0<\/span><\/p>\n<h3>PORTS<\/h3>\n<p><span style=\"font-weight: 400;\">Entity: <a href=\"https:\/\/www.portoflosangeles.org\/\">Port of Los Angeles, California<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge: Advancing the port\u2019s ambitious Clean Air Action Plan\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problem Solvers: Toyota Motor North America of Plano, Texas; Kenworth Truck Co. of Kirkland, Washington; Shell Oil Products US of Houston, Texas, and multiple stakeholders\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solution: Hydrogen fuel cell electric freight vehicles and stations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">North America\u2019s leading seaport by container volume and cargo value, the Port of Los Angeles facilitated $259 billion in trade during 2020 and remained open with all terminals operational\u00a0throughout the COVID-19 pandemic. The port currently has 18 projects under way aimed at achieving clear air, clean water and sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under an $82.5 million Shore-to-Store project, the port has teamed up with Shell, Toyota, Kenworth Truck Co. and several other public and private-sector partners for a 12-month demonstration of zero-emissions Class 8 trucks. The project\u2014which rolls into a larger-scale, multiyear demonstration that is designed to advance the port\u2019s Clean Air Action Plan goals\u2014is designed to assess the operational and technical feasibility of the vehicles in a heavy-duty setting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kenworth designed and built the trucks that rely on a fuel cell electric system designed and built by Toyota. <\/span><span style=\"font-weight: 400;\">Of course, these vehicles need places to refuel, so Shell <\/span><span style=\"font-weight: 400;\">designed, built and will operate two new high-capacity hydrogen fueling stations in Wilmington, which is 7 miles from the port, and Ontario, which is 60 miles inland. The vehicles\u2019 duty cycles will consist of local pickup and delivery and drayage near the port and short regional haul applications in the Inland Empire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTransporting goods between our port and the Inland Empire is the first leg of this next journey toward a zero-emissions future,\u201d said Port of L.A. Executive Director Gene Seroka during a demonstration in June. \u201cThis project is a model for developing and commercializing the next generation of clean trucks and cargo-handling equipment for the region and beyond. Just as the air we breathe extends beyond the port\u2019s footprint, so should the clean air and economic benefits we believe this project will yield.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further expansion of the project will include five more hydrogen-fueled heavy-duty trucks, two battery-electric yard tractors and two battery-electric forklifts, whose feasibility under <\/span><span style=\"font-weight: 400;\">the rigorous demands of the Southern California market will be studied by the partnership<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">They will also measure the reduction of nitrogen oxide, particulate matter, greenhouse gas emissions and other pollutants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cShell believes hydrogen offers a promising solution to achieving net-zero emissions both in terms of immediate improvements of local air quality as well as meeting long-term climate goals, especially for heavy-duty vehicles and for long-distance travel,\u201d says Paul Bogers, Shell\u2019s vice president, Hydrogen. \u201cThat\u2019s why we are working with truck manufacturers, fleets, governments and others to coordinate hydrogen infrastructure investments in high-traffic freight areas like the Port of Los Angeles, Port of Long Beach, the Los Angeles basin and the Inland Empire.\u201d<\/span><\/p>\n<h3>TRUCKING<\/h3>\n<p><span style=\"font-weight: 400;\">Company: <a href=\"https:\/\/www.goptls.com\/\">Paramount Transportation Logistics Services of Fort Myers, Florida<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge: Accelerate their digital freight management initiative<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problem Solver: Trucker Tools of Reston, Virginia<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solution: Smart Capacity real-time load tracking technology<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paramount Transportation Logistics Services (PTLS), which is part of the R+L Global Logistics family of companies, provides comprehensive logistics and transportation management services, <\/span><span style=\"font-weight: 400;\">including warehousing, distribution, asset-based truckload and LTL services in North America as well as freight forwarding globally. Having embarked on a strategic technology initiative to enhance broker efficiency, improve carrier engagement and expand the provision of real-time shipment information for customers, Paramount performed a detailed examination of companies to consider as a platform partner. Trucker Tools won the pony.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTrucker Tools checks three principal capability boxes for us,\u201d explains Mark Funk, Paramount\u2019s director of Capacity Procurement. \u201cThe first is automated, real-time, GPS-based location tracking, which gives us reliable shipment updates every 15 minutes. Second is predictive freight matching, which automates finding available trucks, and makes it easier for truckers to book with us. By digitizing this process, we also cut the time and cost to cover a load by over 50 percent, increasing the number of loads our team can secure.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trucker Tools\u2019 multi-functional, multi-party mobile driver app and its wide adoption among the truckload community also factored into Paramount\u2019s decision, Funk added. \u201cCarriers are our customers, too,\u201d he noted. \u201cImportantly, we can leverage a common mobile app, familiar to thousands of independent truckload operators and small fleets, to access a much deeper pool of capacity and improve how we do business with them.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Trucker Tools mobile app, which is available for both Android- and Apple-powered smartphones, is provided free of charge to independent truckers and small fleets with 10 or fewer vehicles, which together account for 90 percent of truckload market carriers, according to the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are excited to welcome Paramount to our growing community of over 300 brokers and 3PLs adopting Trucker Tools as their strategic partner for digital freight management,\u201d says Prasad Gollapalli, founder and chief executive of Trucker Tools. \u201cWe truly see ourselves as an integral partner in our customers\u2019 continuous journey to leverage emerging technology, improve how they engage with carriers and provide ever more sophisticated and valuable services to their customers.\u201d<\/span><\/p>\n<h3>WAREHOUSING<\/h3>\n<p><span style=\"font-weight: 400;\">Company: <a href=\"https:\/\/geodis.com\/us\/\">GEODIS of<\/a><\/span><span style=\"font-weight: 400;\"> Levallois-Perret, France<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge: Improving job safety, comfort and the pool of potential warehouse workers\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problem Solver: Phantom Auto of <\/span><span style=\"font-weight: 400;\">Mountain View, California<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solution: Remotely operated forklift<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes a lot of thinking to be a multi-dimensional supply chain operations <\/span><span style=\"font-weight: 400;\">with a direct presence in 67 countries, a global network spanning 120 countries and business rankings of No. 1 in France,\u00a0 No. 6 in Europe and No. 7 worldwide. And so, it was a thinker at GEODIS who came up the idea of operating warehouse forklifts remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it, the thinker, who is a GEODIS manager, thought: Such an operation would: <\/span><span style=\"font-weight: 400;\">(1) reduce injuries and increase overall safety in warehouses; (2) lower the number of people\u00a0<\/span><span style=\"font-weight: 400;\">physically inside warehouses to enhance worker comfort;\u00a0(3) create new future-proof remote operator jobs that can be carried out within an office environment; (4) allow the hiring of individuals who may have physical disabilities restricting their use of traditional forklifts, as well as individuals from other historically underrepresented demographics; and (5) allow for recruitment from regions outside of where warehouses are located, including areas of higher unemployment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call that a win-win\u2014with a win-win-win on top!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this happen, the GEODIS thinker took his idea to a GEODIS think tank that concluded . . . We need help. <\/span><i><span style=\"font-weight: 400;\">L<\/span><\/i><i><span style=\"font-weight: 400;\">a premi\u00e8re \u00e9tape<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">\u201cstep one;\u201d finally, my seventh-grade French class pays off) was to find a worthy forklift maker. <\/span><i><span style=\"font-weight: 400;\">D<\/span><\/i><i><span style=\"font-weight: 400;\">euxi\u00e8me \u00e9tape<\/span><\/i><span style=\"font-weight: 400;\"> (step two; <\/span><i><span style=\"font-weight: 400;\">oui-oui<\/span><\/i><span style=\"font-weight: 400;\">!) was to locate the technological know-how to make the contraption work remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the forklift, GEODIS did not have to look far. Germany\u2019s Linde Material Handling GmbH, a KION Group company that manufactures forklift trucks and warehouse trucks globally, has a French subsidiary called Fenwick-Linde. But for the tech, GEODIS had to look west\u2014waaaaaay west to the U.S. West Coast, where one finds Silicon Valley and <\/span><span style=\"font-weight: 400;\">Phantom Auto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Fenwick forklift combined with Phantom\u2019s secure, network-agnostic and interoperable remote operation software now enables remote workers to \u201cdrive\u201d the vehicle, unlocking efficiency and equipment utilization gains. For example, one remote worker can operate multiple forklifts at a number of warehouses at different times of the day, all from one secure, central location.\u00a0Keep in mind that giant GEODIS has warehouses all over the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPhantom Auto\u2019s technology enables dynamic balancing of workforce allocation, safer warehouses, enhanced worker well-being, and\u00a0employment opportunities to those who otherwise could not physically drive forklifts,\u201d says St\u00e9phanie Herv\u00e9, GEODIS\u2019 chief operating officer, Western Europe, Middle East &amp; Africa.\u00a0\u201cThis innovation will be of benefit to the wider community and indicates the future of logistics operations. We believe that technology should serve people, and that is what this partnership with Phantom Auto illustrates.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We began this story with market research, so let us conclude with StartUs Insights\u2019 recent report that was based on an analysis of nearly 800 startup businesses and identified a number of Industry 4.0 technological trends. The top 10 are:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">artificial intelligence, 16 percent; human augmentation and enhanced reality, 13 percent; edge, fog and cloud computing, 11 percent; network and connectivity, 11 percent; advanced robotics, 10 percent; Internet of Everything, 10 percent; big data and analytics, 9 percent; 3D printing, 8 percent; security, transparency and privacy, 7 percent; and digital twin, 5 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering that report for The International Air Cargo Association, TIACA Director General Glyn Hughes noted that each trend StartUs Insights identified affects his members. While an email he recently sent to members is strictly tailored to his industry, his words actually apply to all the companies and problem-solvers cited in this article and beyond.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have all moved on and technology has been leading the way forward and will continue to do so,\u201d Hughes writes.\u00a0\u201cFuture success will be determined by those who identify, embrace and capitalize on new opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn that regard, the air cargo industry will also need to embrace these new opportunities. Many of these are already heavily influencing air cargo operational efficiency and a number of new solutions and industry best practices have resulted. When it comes to innovation, digitalization and technological implementation . . . it is very true to say that standing still is actually moving backwards.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For part three of our tech-focused feature,\u00a0Global Trade\u00a0identified industry players who confronted challenges with the help of technological partners. Our&#8230; <a class=\"read-more\" href=\"https:\/\/www.globaltrademag.com\/technology-leads-to-meet-modern-challenges-part-iii\/\">Read More<\/a><\/p>\n","protected":false},"author":140,"featured_media":105755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3987,3855,3850,3853],"tags":[1639,2648,31,423,101,61,237,1045,252,519,4368,253,248,2722,4337],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - 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